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Our Team

At the heart of Kennedy Insights is our exceptional team—a blend of inquisitive minds, audacious disruptors, and perpetual learners. Rooted in our core values of Authentic Inquiry, Empowered Disruption, and Lifelong Evolution, we unite diverse backgrounds to reimagine how businesses approach culture and leadership.

With an unwavering commitment to challenge norms, we view obstacles as stepping stones to innovation. By fusing curiosity with expertise, we create a symphony of change that empowers businesses to flourish.

Discover the faces behind Kennedy Insights, where passion and proficiency converge to drive lasting transformation.


Margaret Kennedy

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Our founder became an entrepreneur at twenty, enjoyed an academic career in culture and leadership development, and now serves as an expert consultant to global brands.

She is particularly interested in the future of work, having applied her considerable skills in the science of human behaviour to studying its current radical transformation. Her core strength is her ability to ask powerful questions that bring insight, clarity and perspective.

She is a trusted advisor, mentor and coach who delivers actionable insight, improved profitability and a healthier corporate culture to companies and corporations around the world.

Michelle Wallace

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Michelle, our culture strategist, is a problem-solving dynamo. Combining a practical commercial mindset with creative flair, she helps clients work through their most complex issues, leading individuals and teams to lasting solutions and synergies.

An entrepreneur in her own right, Michelle has over 15 years of experience in global customer-focused leadership roles, as well post-graduate qualifications in Finance and Strategic Marketing. 

Adam Craughan
William Hogan

Adam Craughan

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Our communications associate Adam is a Gallup Strengths Coach and workshop guru, running virtual and in-person events that focus on culture and strength coaching.

Adam has almost two decades of business management experience and a number of innovation, entrepreneurship and business management qualifications from UCD, UCC and the IIM. Through his Maximizer and Activator CliftonStrengths, he is committed to achieving excellence and creating momentum.

Will Hogan

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Will is our business model consultant and works with clients to ignite innovation and to develop entrepreneurial mindset. He is a fan of in-house hackathons. 

As a Business Growth Advisor with Enterprise Ireland Will works with clients and prepares them for export growth. 

Will is an Associate Lecturer at the National College of Ireland where he delivers the MBA capstone module using business simulations for scaling up. Will holds a B.Comm from UCD and a Masters in Entrepreneurship with a specialisation in family business coaching and mentoring from the University of Limerick.

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