About us.


Kennedy Insights’ consultants take unlocking your company’s potential seriously. 
We create a transformational path to company-wide success. We ask thoughtful and 
insightful questions about the gifts and gaps affecting your organisation in order to implement the precise 
processes, effective tools and long term strategic solutions.

Kennedy Insights knows that organisational success can’t be achieved with quick fixes or a one-size-fits-
all formula. By determining what really makes your company hum, excavating the joy employees and employers take in the company’s successes, and teaching leaders how to create momentum from their victories. 

Meet our team.

Kennedy Insights has evolved out of a lifetime of experience in the commercial world. Our consultants have been entrepreneurs and leaders and now offer clients trusted advice and insight on workplace culture, organisational design and strategic decision-making

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Margaret Kennedy

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Our founder became an entrepreneur at twenty, enjoyed an academic career in culture and leadership development, and now serves as an expert consultant to global brands.

Margaret is particularly interested in the future of work, having applied her considerable skills in the science of human behaviour to studying its current radical transformation. Her core strength is her ability to ask powerful questions that bring insight, clarity and perspective.

She is a trusted advisor, mentor and coach who delivers actionable insight, improved profitability and a healthier corporate culture to companies and corporations around the world.

Michelle, our culture strategist, is a problem-solving dynamo. Combining a practical commercial mindset with creative flair, she helps clients work through their most complex issues, leading individuals and teams to lasting solutions and synergies.

An entrepreneur in her own right, Michelle has over 15 years of experience in global customer-focused leadership roles, as well post-graduate qualifications in Finance and Strategic Marketing. 

As a result, she understands the challenges facing business leaders today as they navigate a changing working world. She’s focused on helping guide those leaders to sustainable growth by cultivating thoughtful customer experiences and a positive, progressive culture


Michelle Wallace

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Will Hogan

Will is our business model consultant and works with clients to ignite innovation and to develop entrepreneurial mindset. He is a fan of in-house hackathons. 

As a Business Growth Advisor with Enterprise Ireland Will works with clients and prepares them for export growth. 

Will is an Associate Lecturer at the National College of Ireland where he delivers the MBA capstone module using business simulations for scaling up. Will also regularly guest lectures at the Technological University Dublin and at the Kemmy Business School in UL. 


Will holds a B.Comm from UCD and a Masters in Entrepreneurship with a specialisation in family business coaching and mentoring from the University of Limerick.

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Our communications associate Adam is a Gallup Strengths Coach and workshop guru, running virtual and in-person events that focus on culture and strength coaching.

He’s dedicated to making learning and development workshops collaborative and engaging, ensuring they have a real impact on a company’s culture and its people.

Adam has almost two decades of business management experience and a number of innovation, entrepreneurship and business management qualifications from UCD, UCC and the IIM. Through his Maximizer and Activator CliftonStrengths, he is committed to achieving excellence and creating momentum.

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Adam Craughan

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Our Expertise.

 A lifetime of knowledge.

Our consultants offer the perfect blend of real-world chops and scholastic insight that we know benefits our clients. That is a powerful combination when it comes to designing real-life solutions that are at the forefront of the field and actually overcome workplace obstacle